Checklist

The property marketing checklist before a listing goes social

A clear pre-publish check for facts, photography, captions, brand presentation and the viewing call to action.

Updated 31 August 2026 · 6 minute read

A polished campaign can still create problems if a price is stale, a room is labelled incorrectly or the call to action goes nowhere. Use this check before the first post and again after any material listing change.

Listing facts

Address and area are written consistently.
Price, tenure and key dimensions match the approved source.
Availability and status are current.
No unverified claim has slipped into the caption.

Photography

The cover is the strongest honest first impression.
Room labels match what is shown.
Low-resolution or duplicate photographs are removed.
The agency has permission to use every selected image.

Creative formats

Vertical video is framed for mobile.
Text remains readable against the photography.
The logo has breathing room and no white container unless the brand requires one.
Important details are not hidden by platform interface areas.

Copy and call to action

The opening line gives a reason to keep reading.
The property story is specific rather than generic.
There is one clear next step.
Contact details and links go to the right place.

Approval and record

A named person has completed the final review.
The approved version is the one scheduled or downloaded.
Later edits return to the same property workspace.

Put it into practice

Keep the approved source, creative and review in one property workspace.

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