Practical guide

Social media for estate agents: a workable weekly system

A realistic approach to property posts, local expertise and proof of work for a busy independent branch.

Updated 31 August 2026 · 8 minute read

The strongest plan is one the branch can still follow when valuations, viewings and sales progression get busy. That means a small number of repeatable content types, a clear owner and a review process that protects the facts.

Start with three useful content jobs

Show current stock clearly.
Demonstrate local knowledge.
Give future vendors evidence of how the branch markets instructions.

Build the week around real branch activity

Use new instructions and launches as the anchor.
Add one useful local or market post.
Finish with proof such as a viewing day, exchange, completion or client story.

Make property video native to the platform

Use a vertical 9:16 frame for short-form video.
Open with the strongest visual or property detail.
Keep on-screen text concise and inside safe areas.
End with one clear next step.

Review before you post

Check the address, price and availability.
Confirm every statement against the approved listing.
Check that the selected room labels match the photographs.
Use only photography and music the agency is entitled to publish.

Measure the next action, not only the view count

Track listing clicks, viewing enquiries and saves.
Note which property openings hold attention.
Compare campaigns over several weeks before changing the whole approach.

Put it into practice

Keep the approved source, creative and review in one property workspace.

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